I have built an active customer list on both our Facebook page and our email marketing list. I am also the MC of our monthly charity breakfast that earns worldwide renown.

I excel at direct face to face contact and I am always the key man at trade shows.

As part of an evolutionary change in our family business I moved my focus from inward looking to outward facing. As the Operations Manager I was focused on our companies productivity but as Marketing Director I am focused on customer relationships. This change put a family name and face where I could make, build and improve customer relationships. As part of this change I canceled most of our print and direct mail advertising and adopted a more lean eMarketing policy. I grew our email newsletter subscribers from a small list to over 50,000.

I also helped to refocus our marketing and sales efforts away from our traditional products to a more profitable product line that we already owned but did not push. This is now the product line that is the highest producing and most profitable line in our business.

As part of our change in marketing I now host a monthly charity breakfast event that draws hundreds each month and garners great PR around the world. I post this event, as well as all other news, on our company Facebook and Twitter pages. We have a very loyal following and our "friends list" is growing very nicely. We are now producing videos that push our products and events through our social media sites and we currently receive 20,000 "video views" each month and our ebay site show a nice steady growth.

Because I was involved with the creation of most of our products I am still the tier II or tier III technical